Cinemania spring 2012 guide
Client: Cinemaja Ry
Completed: January 2012
There are an exceptionally large number of film festivals in Helsinki the whole year round. Not only they are great, but they also fulfil a task the regular cinema distribution network cannot accomplish in this small country. They provide the public with the latest films in different, independent and author's cinema from all around the world. Cinemaja ry is the association aiming to promote, connect and develop further this lively community in the Helsinki region.
They approached us to refresh the visual identity of their bi-annual festival guide and to handle its production. We defined a new colour scheme and applied it to the original artwork and logo created by graphic designer and illustrator Emil Bertell. As agreed with the association, the guide is now pocket-sized and the page layout composition has been streamlined. We are really happy with the output and especially how the page layout let each festival's visual breath.